The Jackson County Bama Club represents the immense community of friends, fans, and family of the University of Alabama. We are a proud member of the UA National Alumni Association and are committed to the ongoing support of past, present, and future students to the University of Alabama. This website addresses interesting facets of online entrepreneurship, marketing, and education.
What do you do with keywords with few impressions and no clicks that you consider to be excellent keywords for your campaign.
Wouldn’t it be amazing if you could jump right inside someone’s head and get an in-depth understanding of what they are really thinking when they start to search for a website like yours. Little by little, you could discover the exact keywords that you should be bidding on in order to attract them to your website.
I know you’re thinking, that the AdWords Adviser has descended into the world of science fiction and fantasy – and you’re right. But, the harsh reality is that you really must do your best to understand exactly what is going on in your prospects mind if you are going to have any real success with AdWords.
How much should I bid when I am only just starting out and my two little children’s books sell at $5.99. Well, in the next few minutes, you are going to learn the most effective way to use AdWords to sell very low-cost items.
Okay, you’re probably thinking that selling any product at a profit when your costs are very low is going to be difficult – and you’re absolutely right!
What I’m about to tell you will probably surprise you, but your best strategy is to forget about making a profit with AdWords (at least for the short term). If you’re serious about selling your low-cost product then it is crucial that you first get your sales page right.
Just suppose your landing page has a conversion rate of 1.5%. This means that for every 200 visitors to your …
What are your 3 most effective strategies for improving Quality Score? What an excellent question you’ve asked. Quality Score is one of the biggest problems AdWords advertisers face and without doubt, the only way of improving it is through relevance – let me explain:)
1) Relevant Keywords
You should choose only those keywords that are related to your niche and divide them into small ad groups, containing no more than five to ten closely related keywords.
For example, if you are selling widgets, then phrases like ‘blue widget’, ‘buy blue widget’ and ‘blue widget sale’ belong together. But phrases like ‘green widget’ and ‘best yellow widget’ belong in their own ad groups of closely related keyword phrases.
You have no idea how many keywords some advertisers try to include in the same AdWords Ad Group. I have audited more than one AdWords account with in excess of 200 keywords, all in the same ad group.
Whilst dumping all your keywords into one ad group may be convenient, it guarantees that your click-through-rate (CTR) and return-on-investment (ROI) are going to be a lot less than what otherwise might have been the case.
Many studies have already proven that people searching online are often looking for the answer to a question. They will enter a series of words into Google, hit the search button and expect the answer to their question to appear in the results.
Any expert will tell you that the most effective way to attract your prospects attention, is to create ads that answer the question …
Melissa Shore hardly bothers to open email from Delta Airlines’ preferred opt-in list anymore. It’s not because she’s not interested. She travels a lot in her work as a senior analyst with New York-based research firm Jupiter Communications, and she’s always looking for travel deals. “Every week, I’d get another email from Delta offering discounts on flights from Chicago or Atlanta,” she says, mystified. “I kept hoping to receive a message that read, ‘Melissa, we’ve got discounts on these trips leaving from New York,’ but I never have.”
Though Shore says she’s a very loyal customer to businesses that provide quality personalized service, Delta, she says, has missed the mark. “I’d rather not get anything from them than get something that’s not relevant,” Shore says. At least the promotional email registration on the airline’s Website now asks for the …
The “store” is no longer at the mall, on the Web, or in a catalog–it’s wherever the customer is when he chooses to shop, browse, and buy. Consumers move seamlessly (and stealthily) from one channel to another when shopping. For you to be where they are, you need to be almost everywhere.
Call it channel bundling. Nearly 60 percent of the most sophisticated shoppers find items they want online and purchase them in stores. That’s double the number who bundled channels this way in 2009, according to a study of the direct-to-consumer channel by our company, Peppers and Rogers Group, in partnership with Institute for the Future.
It’s easy to underestimate the impact of channel bundling in the shopping process if you focus only on actual sales or transactions. Increasing your share of a customer’s business requires much more …
We’ve been advertising offline for hundreds of years. We’ve been marketing online long enough to learn a thing or two. One of the things we’ve learned is how powerful the two can be when they’re blended, like a fine scotch. But when it goes bad, it tastes awful.
Like PepsiCo’s (PEP, info) latest effort. Recently, I was drinking some soda out of a large cup from a fast food place. I noticed a “Peel-Here-to-Win” sticker on the side of the cup. I peeled the sticker to see what I may have won, and found the words (words?) “M4PER AYZVF” on the other side. Puzzled, I looked at the front of the cup again. It said, “For details, go to www.pepsistuff.com.” I thought, “Cool.” Here’s what happened:
1. My browser took me to a page that offered a free Internet answering …
New Year. A chance to start over. A chance to re-invent ourselves. We were ready to make Websites that were customer-centric places, where customers come first.
Don’t you just love naïveté?
Now the old year has come and gone. Was is the best year ever? Not even close. Still, here are some things we have learned when it comes to online customer service.
Customer expectation inflation
Customer expectations are rising faster than gasoline prices. Customers want answers now, if not sooner, and from a human being. To their credit, marketers this year started putting real people in the online loop. MyCareerTools.com (a GED practice website) get involved in Ask Jeeves (Ask.com) came Ask Dudley (Dell Computer), Ask Maxwell (Microsoft), Ask IRIS (Toshiba), Ask Alex (Drug Emporium), and to that font of all human wisdom, Ask Martha (Martha Stewart Living Omnimedia).…
There are few products less associated with the New Economy than Tupperware (TUP, info). It’s not e-enabled or technology-enhanced, and its usage relies on the assumption that people actually still cook meals at home where leftovers don’t just go back in the take-out container in which the meal was delivered.
But Orlando, Florida-based Tupperware has taken its famous party online as part of the firm’s first advertising effort in decades. The new campaign, called Integrated Direct Access, includes banner ads, 30-second flash spots, partnerships with America Online (AOL, info) and iVillage (IVIL, info), as well as mall kiosks and a presence on TV home-shopping networks. These efforts all represent a move to get tech-savvy Tupperware fans to continue buying from home but in a different format from the parties frequented by their mothers.…