The Jackson County Bama Club

The Jackson County Bama Club represents the immense community of friends, fans, and family of the University of Alabama. We are a proud member of the UA National Alumni Association and are committed to the ongoing support of past, present, and future students to the University of Alabama. This website addresses interesting facets of online entrepreneurship, marketing, and education.

Please check our blog.

How to be an Entrepreneur

Being an Entrepreneur is hard work! Pushing forward, digging into uncharted territory and feeling like there is not enough time, or days in the week. I can see why many would seep back into a comfy 9-5 job.

Unfortunately, I am not one of those that can happily take on a peaceful stable job. I am a dreamer, I am a mover, and I am an entrepreneur at heart. I love the quote

I would rather work 24 hours for myself than 1 hour for someone else”. Describes me completely. There is much to do when starting your own business, launching the career of your choice, or daring to push the boundaries of traditional thinking.

For me, that looks like becoming a successful writer, where I can travel while taking on projects that fit me. It is not an overnight …

Why Choosing The Right Small Business Idea Is So Critical For Success

When you want to start your own small business it is imperative that you choose the right small business idea. There are a couple of different reasons why it is so important that the right idea be chosen.

Knowing these reasons will help you see why it is vital that time is taken to choose the right idea if you want to achieve the success you have always dreamed of. To help you get started here are some of the most important reasons.

1. When choosing an idea it is important that you choose one that you will enjoy. You do not want to try and start a business around an idea you don’t like because this will show too many people even when your business is online.…

Customers want answers now, if not sooner

Next Year. A chance to start over. A chance to re-invent ourselves. We were ready to make Websites that were customer-centric places, where customers come first.

Don’t you just love naïveté?

Now the old year has almost come and gone. Was is the best year ever? Not even close. Still, here are some things we have learned when it comes to online customer service.

Customer expectation inflation

Customer expectations are rising faster than gasoline prices. Customers want answers now, if not sooner, and from a human being. To their credit, marketers this year started putting real people in the online loop. (a GED practice website) got involved in Ask Jeeves ( came Ask Dudley (Dell Computer), Ask Maxwell (Microsoft), Ask IRIS (Toshiba), Ask Alex (Drug Emporium), and to that font of all human wisdom, Ask Martha (Martha Stewart Living …

Discover How To Improve Keywords With Few Impressions

What do you do with keywords with few impressions and no clicks that you consider to be excellent keywords for your campaign.

Wouldn’t it be amazing if you could jump right inside someone’s head and get an in-depth understanding of what they are really thinking when they start to search for a website like yours. Little by little, you could discover the exact keywords that you should be bidding on in order to attract them to your website.

I know you’re thinking, that the AdWords Adviser has descended into the world of science fiction and fantasy –  and you’re right. But, the harsh reality is that you really must do your best to understand exactly what is going on in your prospects mind if you are going to have any real success with AdWords.

A large number of keywords with …

How To Use AdWords When Selling Low Cost Items

How much should I bid when I am only just starting out and my two little children’s books sell at $5.99. Well, in the next few minutes, you are going to learn the most effective way to use AdWords to sell very low-cost items.

Okay, you’re probably thinking that selling any product at a profit when your costs are very low is going to be difficult – and you’re absolutely right!

What I’m about to tell you will probably surprise you, but your best strategy is to forget about making a profit with AdWords (at least for the short term). If you’re serious about selling your low-cost product then it is crucial that you first get your sales page right.

Just suppose your landing page has a conversion rate of 1.5%. This means that for every 200 visitors to your …

Strategies For Improving Your AdWords Quality Score

What are your 3 most effective strategies for improving Quality Score? What an excellent question you’ve asked. Quality Score is one of the biggest problems AdWords advertisers face and without doubt, the only way of improving it is through relevance – let me explain:)

1) Relevant Keywords

You should choose only those keywords that are related to your niche and divide them into small ad groups, containing no more than five to ten closely related keywords.

For example, if you are selling widgets, then phrases like ‘blue widget’, ‘buy blue widget’ and ‘blue widget sale’ belong together. But phrases like ‘green widget’ and ‘best yellow widget’ belong in their own ad groups of closely related keyword phrases.

2) Relevant Ads

How Many Keywords Do You Include In An AdWords Ad Group?

You have no idea how many keywords some advertisers try to include in the same AdWords Ad Group. I have audited more than one AdWords account with in excess of 200 keywords, all in the same ad group.

Whilst dumping all your keywords into one ad group may be convenient, it guarantees that your click-through-rate (CTR) and return-on-investment (ROI) are going to be a lot less than what otherwise might have been the case.

Many studies have already proven that people searching online are often looking for the answer to a question. They will enter a series of words into Google, hit the search button and expect the answer to their question to appear in the results.

Any expert will tell you that the most effective way to attract your prospects attention, is to create ads that answer the question …

One-to-One marketing can be powerful or can destroy relationship with customers

Melissa Shore hardly bothers to open email from Delta Airlines’ preferred opt-in list anymore. It’s not because she’s not interested. She travels a lot in her work as a senior analyst with New York-based research firm Jupiter Communications, and she’s always looking for travel deals. “Every week, I’d get another email from Delta offering discounts on flights from Chicago or Atlanta,” she says, mystified. “I kept hoping to receive a message that read, ‘Melissa, we’ve got discounts on these trips leaving from New York,’ but I never have.”

Though Shore says she’s a very loyal customer to businesses that provide quality personalized service, Delta, she says, has missed the mark. “I’d rather not get anything from them than get something that’s not relevant,” Shore says. At least the promotional email registration on the airline’s Website now asks for the …

Multi-channel Customers

The “store” is no longer at the mall, on the Web, or in a catalog–it’s wherever the customer is when he chooses to shop, browse, and buy. Consumers move seamlessly (and stealthily) from one channel to another when shopping. For you to be where they are, you need to be almost everywhere.

Call it channel bundling. Nearly 60 percent of the most sophisticated shoppers find items they want online and purchase them in stores. That’s double the number who bundled channels this way in 2009, according to a study of the direct-to-consumer channel by our company, Peppers and Rogers Group, in partnership with Institute for the Future.

It’s easy to underestimate the impact of channel bundling in the shopping process if you focus only on actual sales or transactions. Increasing your share of a customer’s business requires much more …