How The Knot became the most popular nuptial-planning website

Peter Ginsberg and Melanie Nelson didn’t drive themselves crazy planning their wedding. Instead, they left the details of their big day to thousands of total strangers.

Those strangers were participants in an NBC Today show segment called “Today Ties the Knot,” and Ginsberg and Nelson were among 1,000 couples vying to receive an all-expense-paid wedding on the special.

The segment was part of a three-month joint effort between NBC and wedding destination site, The Knot, and during the contest’s run, an average 125,000 users logged on to The Knot site weekly to choose the pair’s wedding rings, clothes, reception menu, bride’s hairstyle, even their honeymoon location. The drama culminated in the Ginsberg/Nelson ceremony, broadcast live on September 6 from New York’s Rockefeller Plaza to Today‘s six million viewers.…