The Jackson County Bama Club

The Jackson County Bama Club represents the immense community of friends, fans, and family of the University of Alabama. We are a proud member of the UA National Alumni Association and are committed to the ongoing support of past, present, and future students to the University of Alabama. This website addresses interesting facets of online entrepreneurship, marketing, and education.

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How online+offline promotion can go wrong

We’ve been advertising offline for hundreds of years. We’ve been marketing online long enough to learn a thing or two. One of the things we’ve learned is how powerful the two can be when they’re blended, like a fine scotch. But when it goes bad, it tastes awful.

Like PepsiCo’s (PEP, info) latest effort.¬†Recently, I was drinking some soda out of a large cup from a fast food place. I noticed a “Peel-Here-to-Win” sticker on the side of the cup. I peeled the sticker to see what I may have won, and found the words (words?) “M4PER AYZVF” on the other side. Puzzled, I looked at the front of the cup again. It said, “For details, go to www.pepsistuff.com.” I thought, “Cool.” Here’s what happened:

1. My browser took me to a page that offered a free Internet answering …