What are your 3 most effective strategies for improving Quality Score? What an excellent question you’ve asked. Quality Score is one of the biggest problems AdWords advertisers face and without doubt, the only way of improving it is through relevance – let me explain:)
1) Relevant Keywords
You should choose only those keywords that are related to your niche and divide them into small ad groups, containing no more than five to ten closely related keywords.
For example, if you are selling widgets, then phrases like ‘blue widget’, ‘buy blue widget’ and ‘blue widget sale’ belong together. But phrases like ‘green widget’ and ‘best yellow widget’ belong in their own ad groups of closely related keyword phrases.
2) Relevant Ads…