How much should I bid when I am only just starting out and my two little children’s books sell at $5.99. Well, in the next few minutes, you are going to learn the most effective way to use AdWords to sell very low-cost items.
Okay, you’re probably thinking that selling any product at a profit when your costs are very low is going to be difficult – and you’re absolutely right!
What I’m about to tell you will probably surprise you, but your best strategy is to forget about making a profit with AdWords (at least for the short term). If you’re serious about selling your low-cost product then it is crucial that you first get your sales page right.
Just suppose your landing page has a conversion rate of 1.5%. This means that for every 200 visitors to your …