Jean Marc Vogel – The Roadmap to Build Strategic Alliances

Jean-Marc Vogel is a senior sales executive carrying several years of experiences particularly in the domain of Strategic Alliances. He successfully exerted his expertise over the years at Oracle, BMC Software, Mercury Interactive, HP Software, and CAST. Throughout these roles, he got several awards for Best Alliance Manager and Best Sales Results. He is currently holding the Director of Strategic Partnerships position at eNovance. At the same time, he is the co-founder, treasurer and honorary president of the French Association for Alliances and Channel Directors (Adalec).

This is part two of the interview that we recently had with Jean-Marc. Part one was published on May 3.

Q: In the first part of our discussion, we talked about the main ingredients and success factors for Strategic Alliances. Let’s now talk about the operational aspects and how to put in …

Interview with Jean-Marc Vogel – How to Build Powerful Strategic Alliances

Jean-Marc Vogel is a well-known sales executive who carries quite a few years of experiences specifically in the Strategic Alliances domain. He exerted his expertise successfully during the past decades BMC Software, Oracle, Mercury Interactive, CAST, and HP Software. Jean-Marc received several awards in the categories Best Sales Results and Best Alliance Manager. Currently, he holds the position of Director of Strategic Partnerships at eNovance. He simultaneously is one of the founders and treasurer-honorary president Adalec (the French Association for Alliances & Channel Directors.


Jean-Marc shared his extensive work experiences on building partnerships and strategic alliances. He is a skillful sales executive and I have learned quite a deal from him working on many accounts for quite a while. Our chat was long so I will publish this in two sections.

We conducted the following interview with Jean-Marc …

5 roadblocks of B2B sales

B2B sales challenges are piling up as the clients are becoming more and more difficult with their purchasing decisions.

Sales goals are getting higher and higher and the organization is challenged with beating up low-performance results.


There are many challenges if you are in B2B sales because you deal with complex organizations and decision cycles. B2B customers are difficult to please and hard to convince. This is because they themselves deal with all internal procedures, budget limitations, and company politics.…

What you should know about Business Development

First things first, what is business development?

There are many definitions out there. To sum it up, business development comes to revenue generation. To reach that goal, there are many hats contributing to the task directly or indirectly.

There are five key elements: Marketing, Sales, Customer Retention, Product evolution, and New business opportunities.

The direct impact comes from marketing and sales hats.

Marketing is responsible to create attention to the product in the big market jungle. Doing branding, organizing events, creating campaigns, announcing your presence in the digital world, doing a press release etc……

Top 5 reasons to use WordPress for your Startup Website

There are many different website options out there depending on your needs and abilities.  WordPress, originally developed as an open source blogging platform has become a very popular platform for building websites and for several reasons.

Recent figures estimate around 20% of all websites are using the WordPress platform and the numbers are increasing.  In later posts, we will compare different platforms for building a website, but for now, we’ll give you the top 5 reasons why we typically recommend using a WordPress website for startup entrepreneurs.

1.  It simple enough for non-techies …

The WordPress interface, while it does not possess the drag and drop ease of Wix and other site builders, does not require you to have a lot of HTML or CSS knowledge.  With a few hours of helpful training, you can be off and running, writing …

Customers want answers now, if not sooner

Next Year. A chance to start over. A chance to re-invent ourselves. We were ready to make Websites that were customer-centric places, where customers come first.

Don’t you just love naïveté?

Now the old year has almost come and gone. Was is the best year ever? Not even close. Still, here are some things we have learned when it comes to online customer service.

Customer expectation inflation

Customer expectations are rising faster than gasoline prices. Customers want answers now, if not sooner, and from a human being. To their credit, marketers this year started putting real people in the online loop. (a GED practice website) got involved in Ask Jeeves ( came Ask Dudley (Dell Computer), Ask Maxwell (Microsoft), Ask IRIS (Toshiba), Ask Alex (Drug Emporium), and to that font of all human wisdom, Ask Martha (Martha Stewart Living …

Why Choosing The Right Small Business Idea Is So Critical For Success

When you want to start your own small business it is imperative that you choose the right small business idea. There are a couple of different reasons why it is so important that the right idea be chosen.

Knowing these reasons will help you see why it is vital that time is taken to choose the right idea if you want to achieve the success you have always dreamed of. To help you get started here are some of the most important reasons.

1. When choosing an idea it is important that you choose one that you will enjoy. You do not want to try and start a business around an idea you don’t like because this will show too many people even when your business is online.…

How to be an Entrepreneur

Being an Entrepreneur is hard work! Pushing forward, digging into uncharted territory and feeling like there is not enough time, or days in the week. I can see why many would seep back into a comfy 9-5 job.

Unfortunately, I am not one of those that can happily take on a peaceful stable job. I am a dreamer, I am a mover, and I am an entrepreneur at heart.

I would rather work 24 hours for myself than 1 hour for someone else”. Describes me completely. There is much to do when starting your own business, launching the career of your choice, or daring to push the boundaries of traditional thinking.

For me, that looks like becoming a successful writer, where I can travel while taking on projects that fit me. It is not an overnight phenomenon, it is learning …

Discover How To Improve Keywords With Few Impressions

What do you do with keywords with few impressions and no clicks that you consider to be excellent keywords for your campaign.

Wouldn’t it be amazing if you could jump right inside someone’s head and get an in-depth understanding of what they are really thinking when they start to search for a website like yours. Little by little, you could discover the exact keywords that you should be bidding on in order to attract them to your website.

I know you’re thinking, that the AdWords Adviser has descended into the world of science fiction and fantasy –  and you’re right. But, the harsh reality is that you really must do your best to understand exactly what is going on in your prospects mind if you are going to have any real success with AdWords.

A large number of keywords with …

How To Use AdWords When Selling Low Cost Items

How much should I bid when I am only just starting out and my two little children’s books sell at $5.99. Well, in the next few minutes, you are going to learn the most effective way to use AdWords to sell very low-cost items.

Okay, you’re probably thinking that selling any product at a profit when your costs are very low is going to be difficult – and you’re absolutely right!

What I’m about to tell you will probably surprise you, but your best strategy is to forget about making a profit with AdWords (at least for the short term). If you’re serious about selling your low-cost product then it is crucial that you first get your sales page right.

Just suppose your landing page has a conversion rate of 1.5%. This means that for every 200 visitors to your …