First things first, what is business development?
There are many definitions out there. To sum it up, business development comes to revenue generation. To reach that goal, there are many hats contributing to the task directly or indirectly.
There are five key elements: Marketing, Sales, Customer Retention, Product evolution, and New business opportunities.
The direct impact comes from marketing and sales hats.
Marketing is responsible to create attention to the product in the big market jungle. Doing branding, organizing events, creating campaigns, announcing your presence in the digital world, doing a press release etc……